May 17, 2005

Word of Mouth

I recently read a marketing study that said word of mouth and advertising in local publications are still the most effective forms of advertising today. That is nothing less than incredible, given the MASSIVE reach of the Internet, and the equally massive amount of advertisements that we all see on a daily basis when surfing the 'net.

My point? When it comes to health and fitness, there is so much confusion about what is right, what works, what is healthy, etc. The answers are really pretty basic, but between the media and the diet companies, confusion still reigns supreme.

So...... what I'm asking you to do is SPREAD THE WORD! If you've gotten some great advice, information, products, or services, tell your friends, family and co-workers about it. Whether it is a website, a local health professional in your town, or even a book that you read that was particularly useful.

Help the Confused Ones to learn the truth by spreading the word about where it is hidden!

-- AP